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The web site seesideoptical.ypsitesmart.com.au had the following in the web page, "Call us to see for yourself." We noticed that the webpage stated " We provide quality optical examinations in Thirroul." It also said " If you are looking for top quality optical examinations from qualified professionals, you are looking in the right place. See Side Optical has been committed to quality optical examinations in Thirroul for many years. We pride ourselves on staying up to date with medical and technological advances, as well as keeping an eye on style. We believe that seeing well and looking good go hand-in-hand. Every optical service you need." The header had optical care as the highest ranking optimized keyword. This keyword is followed by optical advice, quality optical care, and glasses care which isn't as urgent as optical care. The other words seesideoptical.ypsitesmart.com.au used was contact lenses. healthy eyes is included but could not be seen by search engines.